Threat appraisal for skin cancer among rural farmers in Ilam, Iran

Background: Skin cancers are among the most prevalent malignancies in Iran. According to statistics, it is the most common cancer in the population of Ilam, west of Iran. The present study aimed to assess threat appraisal of skin cancer among rural farmers of Ilam in 2013-2014.Method: In this cross-sectional study, we used multistage random sampling. We collected the data through distribution of a researcher-developed questionnaire among 248 farmers from the rural areas of Ilam in June 2013. The items of the questionnaire were based on the protection motivation theory, and covered components included perceived vulnerability, perceived severity, and rewards. Result: We found a generally lower perceived vulnerability and severity and higher rewards among the farmers; 14.5 and 30.6 % of the farmers displayed higher perceived vulne